01Rook
Market Diagnosis
Before proposing a single tactic, we map the full board: real competition, untapped opportunities, honest position of your business. No telling you what you want to hear.
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THE CHESS PLAYERS OF MARKETING
Every marketis a chessboard.
Jaqueting reads every market like a chess game: with structure, with calculation, without guessing. The diagnosis starts before any contract.
— The Queen, Grandmaster of the Board
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WHAT WE WILL NOT PROMISE YOU
In a market full of smoke, clarity is the hardest move.
Hundreds of agencies promise guaranteed ROI, proprietary AI, and results in 30 days. We promise something harder: showing you the real board before asking you to play.
We don't promise
- Guaranteed ROI in any contract
- A 'proprietary' AI — we use Anthropic and say so openly
- Client logos from companies that were never clients
- Results without data to back them up
- Vanity metrics as evidence of nothing
We do
- Free diagnosis before charging a single dollar
- Telling you which AI tools we use and why
- Real cases with concrete metrics — or we don't publish them
- Visible pricing in the first conversation
- Strategy you can measure yourself from the first move
Cuatro piezas
Four pieces. One strategy.
Before we move, we read the full board. Each piece exists because the problem demands it.
01
02Knight
Accelerated Execution
Your team makes the calls. Our tools do the heavy lifting: content at scale, automation, continuous optimization. No invented bots, no promises of full autopilot.
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03Bishop
Identity and Position
A brand without position is a piece without a square. We build the narrative, visual identity, and differential positioning that separate your business from the noise. It's not aesthetics: it's where you stand in your market's mind.
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04Queen
Strategic Conversion
The move that closes the game. Acquisition campaigns, funnels, and conversion optimization with real metrics. No magic percentages: the right metric for your business, defined before we start.
Play diagnosisSTRATEGIC DIAGNOSIS · FREE
Play the Queen.
The Queen is not a face. She is Jaqueting's diagnostic method in conversational form. Five questions. No cost. No commitment. By the end, you'll know exactly where your business stands on the board.
HOW IT WORKS
01
The Queen asks.
Five questions designed to reveal the actual state of your business. Not generic questionnaires. The same questions Jaqueting's team would ask in a first session.
02
You answer.
No forms. No required fields. Write as if you're talking to someone who already understands your industry. The Queen listens and moves forward.
03
You get a verdict.
The Queen delivers a diagnosis: the core truth about your market position and one to three concrete moves for the next 90 days. No invented percentages. Just judgment.
Play the Queen →
The Queen generates the diagnosis. Jaqueting's team executes the strategy.
JAQUETING METHOD
The Board
Chess is not decoration. It is a thinking system: every move has consequences, every opening shapes the end of the game. That is how we work.
01
Opening
Before designing a single piece, the Queen asks five questions. At no cost. No strings. We map your market, your real competition, and the squares no one in your industry is occupying. The game is decided here.
Start the opening →02
Middlegame
We design the strategy and activate the execution tools. Content, automation, channels. No templates: every board is different. The middlegame is where most agencies improvise. We calculate.
03
Check
Coordinated execution. Campaigns, creative, tracking. Every piece in its square, at the precise moment. Check does not kill the king — it puts it under pressure. That is what we do to your competition.
04
Checkmate
Results with concrete metrics. If we cannot measure it, we do not promise it. We define the success indicator before we start — you verify it, we sustain it.
NO BORDERS
We operate remote. We think local.
We work with Latino brands wherever their market lives: across Latin America, in the United States, anywhere your language is spoken. Growth doesn't stop at borders or time zones.
Remote by designWe quote in USDReply within 4 business hours
Message us on WhatsApp →No cardboard offices, no flags on the wall. We sell judgment, and we work with you from wherever you are.
Questions
What we usually answer
Does Jaqueting use proprietary AI?
No. We use Anthropic (Claude) and say so openly. AI is a diagnostic tool, not our differentiator.
Do you guarantee ROI?
We do not promise guaranteed ROI. We define the success metric with you before starting, and you verify it.
What is the Queen's diagnosis?
A free five-question strategic diagnosis. The Queen, our conversational engine, shows where your business stands before charging anything.
Who does Jaqueting serve?
Latino brands and businesses across Latin America and the United States. We operate remotely and quote in USD.
THE QUESTION
«How well do you know the board you're playing on?»